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Reinventing Newborn Care: Bobbie Goes Against the Grain (and the FDA)
November 13, 2020 @ 12:00 PM - 12:45 PM
Octane is pleased to announce an Ignite Series, in collaboration with Women Leaders of Octane featuring women-led business Bobbie, bringing a groundbreaking new infant formula to market. Sarah Hardy, COO, and co-founder of Bobbie will sit down with Octane member and pediatric nutritionist, Tiffani Ghere to discuss the hurdles, highs and lows of building a next generation infant formula company. Bobbie’s organic, European Style Recipe formula launches direct to consumer in January, but the past three years included an FDA advisory, building a business with a team of moms through a pandemic, creating a new supply chain in the US, as well as securing an additional 4 million in venture capital. Sarah will talk about leading a company for working parents, building a mission-based foundation, and forging through any hurdle.
Hear about how Bobbie overcame FDA hurdles and clearances during the launch of their product. They closed a round of funding from an early investor in Airbnb and partnered with a new manufacturer for their innovative infant formula. Read more about their success from this Forbes article here and Inc. article here