As a founder and now an employer, you look for ways to help your business run better and grow faster. One of the quickest ways to achieve your goals is to focus on your people. A solid human resources infrastructure can help you realize the potential of your company. Having the right HR strategies in place is critical to overcoming business challenges – today, one year from now or a decade down the road.

At the end of the day, it takes more than competitive pay and a good benefits package to retain current employees and win candidates over. A well-developed strategy and a growth-minded company culture can lead to less turnover, increased employee engagement and leadership succession strength. The value of a strong company culture will help any fast-growing startup prepare for their next evolution.

Challenging times call for smart leadership. If your company is positioned for growth, you must develop and equip your leaders who can take the company into the future, drive the business, and sustain the culture. The organizational structure is solidified around the best employees who are ready to step up when the need arises.

Align your executive team to cascade your company’s vision, strategy, and goals to optimize growth, profitability, and employee performance. By defining a clear strategic direction for the future, leaders strengthen the organization’s infrastructure, optimize employee performance through clear direction, and provide the tools and support that can impact the fortunes of any company. Alignment from the top down helps ensure the right people are in the right position for success.

Smart companies hire for the company, not just for the job. When companies have alignment to their core values and goals, it becomes easier to overcome or thrive in any economy. Review your mission statement, vision and values and you will improve your profitability through a stable, engaged and committed workforce.

Utilizing these tips can help any company find predictability in a world of uncertainty. By keeping your human capital management strategies at the forefront of changes, you maximize your chances of success.

As a partner in innovation to the Octane ecosystem, including Octane Enterprise Solutions (OES) and LaunchPad SBDC Accelerator, we have helped emerging startups by providing the right HR solutions to gain a competitive advantage, bring their innovations to market faster, and provide the infrastructure for growth and credibility. Insperity, along with Octane, believe startups like yours are critical to the American economy’s vitality and we’re eager to work alongside up-and coming companies who share that belief.