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Octane Welcomes TrueNorth, marketing and brand strategy, as New Octane Preferred Advisor

Octane Strengthens Growth Strategy with TrueNorth as New Octane Preferred Advisor

Octane, Orange County’s leading technology and life sciences accelerator organization, is pleased to announce a strategic partnership with TrueNorth, a renowned leader in marketing and brand strategy for startups, early-stage, and “restart” companies within the healthcare and healthtech sectors. This partnership marks an exciting development for Octane Capital & Growth, further enhancing its capabilities to assist companies in accelerating revenue growth sustainably and consistently.

Susan Willig, Founder, Chief Marketing and Brand Strategist at TrueNorth, is energized by the synergies between TrueNorth and Octane: “We are honored to join Octane as a Preferred Advisor. TrueNorth is dedicated to guiding companies in building foundational marketing and brand strategies that accelerate growth, a mission that aligns perfectly with Octane’s commitment to equipping emerging companies with the resources and expertise needed for success.

As a Fractional Chief Marketing Officer and Brand Strategist, TrueNorth specializes in clearly defining a company’s focus from the outset, a critical step in building and growing a business and focusing resources.. “Our defined ‘True North’ approach ensures disciplined and purposeful planning and resourcing,” noted Willig. “We can advise independently or collaborate with existing marketing leaders to identify opportunities, develop a focused strategic roadmap, and execute disciplined marketing, communications and launch plans.

Carol DiStanislao, Managing Director of Octane Capital & Growth, highlighted the significance of TrueNorth’s addition to Octane’s list of Preferred Advisors: “TrueNorth brings a wealth of experience and industry knowledge that will be invaluable to our clients. At Octane Capital & Growth, we are committed to providing professional growth services and have curated a diverse portfolio of best-in-class advisors. TrueNorth’s tailored solutions and ability to scale with growing companies make them an excellent fit for our ecosystem.”

Susan is a visionary marketing executive with over 16 years of healthcare experience, leading strategic initiatives at Edwards Lifesciences. Passionate about health equity, she has forged partnerships to create educational programs in underserved communities. Susan is active in MedTech Color and supports women’s health initiatives and female founders.

Octane Capital & Growth offers a range of services aimed at helping companies achieve their capital and growth goals. With a focus on operational excellence and consultative expertise, Octane Preferred Advisors cover a wide spectrum of functional areas helping companies grow and scale.

For more information about Octane and its Preferred Advisors, including TrueNorth, visit octaneoc.org

For more information about TrueNorth, connect with them on LinkedIn!

About Octane 

Octane convenes and enables the Southern California tech and medtech business ecosystem by connecting people, resources, and capital. We impact our community through LaunchPad, a top-performing accelerator, Octane Capital & Growth, a platform to provide companies with capital and growth resources, Ignite Series, in-person and on-demand leading content, and Octane Foundation for Innovation, focused on furthering our mission while advancing diversity and inclusiveness.  Learn more at octaneoc.org.



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