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Octane Introduces New Octane Preferred Advisor: Device2Human – Fractional CMO for Strategic Marketing Excellence 

Newport Beach, CA SEPTEMBER 12, 2023 — Octane, fueling the innovation ecosystem of tech and medtech businesses in Southern California by connecting people, resources, and capital, is excited to announce the addition of a new Octane Preferred Advisor to its esteemed roster. Device2Human, a strategic marketing firm offering Fractional Chief Marketing Officer expertise, is led by seasoned marketing executive, Janie Bates.  Janie provides businesses with superior marketing expertise without the commitment and cost of hiring a full-time senior marketing position.

A Fractional CMO from Octane Capital & Growth embeds themselves within the leadership teams of their partner companies. By immersing themselves in the organization’s objectives and challenges, they craft impactful marketing strategies that are tailored to drive growth effectively and efficiently. 

“Octane Capital & Growth has always strived to bring the best possible resources to emerging companies, and our new Fractional CMO partner, Device2Human, is a testament to that commitment,” says Octane’s CEO, Bill Carpou. “Our partnership with these accomplished professionals will undoubtedly provide our clients with the strategic marketing insights they need to excel in today’s competitive landscape.” 

The Octane Preferred Advisors program, developed by Octane Capital & Growth, brings together a diverse array of industry specialists in a variety of functional service areas to support emerging companies in reaching their milestones rapidly and achieving their revenue goals. This latest addition to their portfolio bolsters their offering by providing expert marketing guidance. 

Octane Preferred Advisors offer custom solutions that are designed to scale in alignment with the growth trajectory of each unique company. From Human Resources and Finance & Accounting outsourcing to Go-To-Market Strategy and Execution, these partners cover all aspects of business operations to provide a comprehensive support system for businesses on the rise. 

“I am thrilled to be part of the Octane Capital & Growth family as a Fractional CMO,” says Janie Bates, President, Device2Human Marketing. “My experience building brands, leveraging customer insights, and launching products in lifesciences B2B and B2C contexts enables me to develop marketing strategies that truly accelerate growth. I look forward to helping our partner companies achieve remarkable success.” 

Octane Capital & Growth continues to solidify its position as a strategic partner for emerging companies, curating a diverse and influential team of Preferred Advisors who bring unparalleled operational and consultative expertise to the table. With the addition of a Fractional CMO like Janie Bates, the firm is poised to reshape the way companies approach marketing for accelerated growth. For more information about Octane Capital & Growth please visit here, and for Device2Human Marketing, please visit www.device2human.com.

For a full list of Octane Preferred Advisors, visit here

Octane’s mission is to drive innovation and growth by connecting people, resources, and capital. We facilitate the exchange of ideas, knowledge, and resources that fuel the growth and development of Southern California’s tech and medtech industries. We provide the capital and resources necessary to accelerate innovation, create jobs, and drive economic growth. We are the premier convening organization for the region’s technology ecosystem, where companies can come together to build the future of their industries. We impact our community through LaunchPad, a top-performing accelerator, Octane Capital & Growth, a platform to provide companies with capital and growth resources, Ignite Series, in person and on-demand leading content, and Octane Foundation for Innovation, focused on furthering our mission while advancing diversity and inclusiveness.  Learn more at octaneoc.org. 


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